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CruiseReport.com Media Kit
     
  Extending your brand to millions of cruise consumers    
     
 
 Demographics
 
 Advertising Opportunities
 
Since 2002, millions of consumers have come to depend on CruiseReport.com as a valuable and reliable resource for researching cruise vacation options. CruiseReport.com is unique in that it combines the most powerful cruise information database on the Internet with compelling editorial content and consumer cruise reviews.

CruiseReport.com offers cruise lines the opportunity to extend their reach far beyond what is possible on their own corporate website. Consumers are attracted to CruiseReport.com's extensive information for over 20 cruise lines. This approach allows consumers to shop and compare cruise products across brands from within a single, user-friendly interface.


MORE THAN 3 MILLION CRUISE ENTHUSIASTS ENGAGE WITH CRUISEREPORT.COM EACH YEAR.


WHAT IS CRUISEREPORT.COM?

CruiseReport.com is an informational resource for consumers who either love to cruise, or are interested in cruising. The goal of CruiseReport.com is to provide a trustworthy and reliable source of information that consumers can use when making their cruise purchase decisions.

CruiseReport.com is not a seller of travel. We are not owned by, nor have any affiliation with, any particular travel agency.

CruiseReport.com is not a cruise booking engine. We do not earn any revenue related to the sale of a cruise or any travel product. The only exception would be affiliate fees we may earn from travel-related companies such as travel insurance providers, electronics companies, etc.

Online Content Advantages Over Print Media

The greatest benefit to CruiseReport.com online content is shelf life. Our editorial content remains available to consumers for a minimum of 36 months. Compare that to a day, a week or, at most, a month with print media. Our internal measurements show that editorial content continues to receive viewership over extended periods of time.

CruiseReport.com editorial content is dynamically integrated into our online database of cruise line and ship information. At a minimum, we will maintain a brand presence for any product we review. Cruise lines have the option to increase their brand exposure through our Premium Supplier Program. This dynamic integration increases your brand identity on the CruiseReport.com network by providing consumers with in-depth information about your product.


Online articles can be much longer and more in-depth than is possible in print. We also have the ability to include color photos in the articles. A typical newspaper feature is 500-1,000 words long, with one or, at most, two photos. CruiseReport.com articles are as long as the subject requires. We also include color photos throughout the article and, starting in 2009, we also offer to include a Video Review of our editorial projects.(www.YouTube.com/CruiseReport). 

CruiseReport.com featured cruise reviews may also include a Cruise Blog to keep consumers up-to-date on our experiences firsthand.

Social Media Engagement

CruiseReport.com seeks to extend the value and exposure of its content through social media channels. Facebook, Twitter, YouTube and broadcast email are all used in an effort to drive more consumer traffic to your article. Our objective is to leverage social media to increase traffic to our website content.

Facebook @Cruisereport

Twitter @Cruisereport

YouTube @Cruisereport

Editorial Philosophy

Our editorial philosophy has always been to provide accurate and fair coverage. Our readers have come to depend on our editorial content for thoroughness and honesty. Our objective is to accurately "tell the story" of your brand. As journalists, we are often faced with the reality of trying to serve two masters, the consumer and the company we are reviewing.

If we experience a problem with your product


Through years of experience, in most cases, we are able to determine whether or not a problem is systemic, or simply a one-off anomaly. If we do feel that an issue is systemic, we will report it, but always give the company the opportunity to respond and we will publish the response. We always provide companies with a draft of our review before we post it to our website so they they can respond to any inaccuracies or omissions.

Editorial Objectives

CruiseReport.com is uniquely interested in creating exciting new articles, videos, and comprehensive feature stories on:
  • New-build cruise ships
  • Exotic cruise destinations such as Africa, Arctic, Alaska, Asia, Australia/New Zealand
  • Small ships, river boats, sailing ships and yachts
  • Combination cruise/tour packages
  • Luxury hotels and resorts located in popular cruise embarkation/disembarkation port cities
  • Airline travel, especially Business-/First-/Premium Economy class products
  • Local attractions, tours and activities that cruise consumers can book and enjoy 'on their own'
  • Technologies that can make cruise travel more enjoyable

Below are some of the companies that we have covered on CruiseReport

Cruise Lines

 
Hotels, Resorts and Airlines
Technology
Abercrombie & Kent
All Discovery Cruising
AMAWaterways
Am. Queen Steamboat Co.
Aranui
Azamara Club Cruises
Carnival Cruise Line
Celebrity Cruises
Cruise West
Crystal Cruises
Cunard Line
Holland America Line
Innersea Discoveries
MSC Cruises
Norwegian Cruise Line
Oceania Cruises
Paul Gauguin Cruises
Princess Cruises
Regent Seven Seas Cruises
Royal Caribbean Intl
SeaDream Yacht Club
Silversea Cruises
Star Clippers
Swan Hellenic
Tauck World Discovery
The Yachts of Seabourn
Un-Cruise Adventures
Uniworld River Cruises
Viking River Cruises
Voyages of Discovery
Windstar Cruises
Air New Zealand
Fairmont Hotels
InterContinental Hotels
Banyan Tree Resorts
Four Seasons Gresham Budapest
Four Seasons Hualalai
Luxury Collection Hotel Group
Orient Express Hotels
Palazzo Manfredi, Rome
The Ritz-Carlton Fort Lauderdale
The Ritz-Carlton Santiago, Chile
The Peninsula Hotel Hong Kong
The Leading Small Hotels of the World
The Milestone, London
The Palms Hotel Miami Beach
Las Brisas Resort Acapulco
TRUMP International Waikiki Beach Walk Resort
LuggageFree
Amazon Kindle™
Apple® Computer
Canon®
Panasonic®
Olympus®
JVC®
Casio®
BottleWise®
Samsung®
Kodak®
Aperturent

     
     
     
   
     
     
 
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